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TV

ANATOMY OF A BALL GAME

eating1800x1201Last night we watched a NFL Playoff game on TV between the Denver Broncos and the New England Patriots. Denver beat the Patriots 27 to 13 and we left our good friend in a state of euphoria.

Just for fun, I kept track of the commercials during the last 90 minutes of the game to find out what the Network and its Corporate Sponsors were trying to sell us. Predictably, 25% of those 56 Ads were for the Television Network and its programs. Another 16% were for fast food (mostly Subway, one of the games major sponsors.) Because Dodge was another major sponsor, 14% were for passenger cars and trucks.

Surprisingly, there were no drug ads and Beer ads represented a paltry 5%.
11% of the ads were for computer related products and services, 9% for cell phones and 7% for investments.

Obviously, I’d have to watch a lot more television to get a feel for which products Television spends the most time promoting. If I had to make a conclusion based on this isolated glimpse of TV Advertising, it would be this: It explains why I see so many people eating and/or talking on their cells phones while driving and indicates that they are on their way home to watch TV or play on their computers.

By Camille Armantrout

Camille lives with her soul mate Bob in the back woods of central North Carolina where she hikes, gardens, cooks, and writes.