Last night we watched a NFL Playoff game on TV between the Denver Broncos and the New England Patriots. Denver beat the Patriots 27 to 13 and we left our good friend in a state of euphoria.
Just for fun, I kept track of the commercials during the last 90 minutes of the game to find out what the Network and its Corporate Sponsors were trying to sell us. Predictably, 25% of those 56 Ads were for the Television Network and its programs. Another 16% were for fast food (mostly Subway, one of the games major sponsors.) Because Dodge was another major sponsor, 14% were for passenger cars and trucks.
Surprisingly, there were no drug ads and Beer ads represented a paltry 5%.
11% of the ads were for computer related products and services, 9% for cell phones and 7% for investments.
Obviously, I’d have to watch a lot more television to get a feel for which products Television spends the most time promoting. If I had to make a conclusion based on this isolated glimpse of TV Advertising, it would be this: It explains why I see so many people eating and/or talking on their cells phones while driving and indicates that they are on their way home to watch TV or play on their computers.